Dpulses 2.0
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Overview
The second iteration of the Dpulses website, built around the studio's repositioning from a brand-first presence to AI systems for B2B operations. The site explains how data scattered across ERP, CRM, inboxes, and spreadsheets becomes a single decision layer, with an AI assessment quiz as the way in and a Strapi backend that hands the client full control of the content.
Problem
After the repositioning the existing site no longer described what Dpulses sells: it spoke about visual identity while the company was selling AI systems for operations, a sale that needs evidence and numbers. Every content change also had to go through development, slowing down a commercial story that shifts often.
Solution
I redesigned and rebuilt the site around the new story: a hero carrying the promise and the key metrics, a solutions section covering the three operational problems solved, per-industry case studies with measured results, and an AI assessment quiz that leads visitors to their own operational bottleneck before they hand over their details. The whole site runs on Strapi, so the team updates copy, case studies, and sections on its own.
Outcome
Dpulses now has a site that makes a complex technical offer legible to business buyers, qualifies enquiries through the quiz before the first call, and stays editable by the team without going through development.